Kathy Hilton’s Go-To Sunscreen Is Back on Sale for $7, But Only for 24 Hours

Bliss is kicking off summer with its 3rd Annual Fourth of July “Block Party” sale—and it’s hotter (sun pun intended) than ever. The headliner is the brand’s bestselling Block Star Tinted Daily Mineral Sunscreen SPF 30, the same one Kathy Hilton reaches for, and for 24 hours only on July 4th, it’s just $7.04. That’s an impressive 80 percent off its $38 retail price, exclusively on Amazon (the pricing is a nod to the holiday, in case the math seemed oddly specific).

It’s easy to see the appeal. The 100-percent mineral, broad-spectrum formula is lavender-scented and blends in sheer, with a universal tint that blurs pores without leaving a white cast, chalkiness or that telltale greasy sheen—exactly the kind of low-maintenance, high-polish product that fits into a busy summer routine. Nicole “Snooki” Polizzi is a fan too, and the brand shares the very impressive stat that it sells one unit every 90 seconds.

Also joining the sale at the same $7.04 price: Bliss’s newer Block Star Clarifying Mineral Sunscreen SPF 30, built for blemish-prone skin. It leans on salicylic acid, cica and witch hazel to calm irritation and clear clogged pores while still delivering broad-spectrum UVA/UVB protection. Like its tinted sibling, it skips the white cast across skin tones.

The sale goes live on Amazon at 12:00 a.m. EST on July 4th and runs for 24 hours only, ending at 11:59 p.m. EST that night. But after the fireworks (hopefully) stop at midnight, both formulas go back to their regular price of $38, so this is the kind of sale worth setting an alarm for.